The best Instagram profiles have a few things in common, including easily identifiable usernames, a recognisable profile picture, a steady stream of Instagram Stories and photos, an informative yet delightful bio, a link to a relevant landing page or campaign, and more.
Here are some tips to make your bio stand out.
Use fancy Instagram bio fonts
Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.
Once you find a font style you like, just copy-and-paste it into your Instagram bio.
Use Instagram bio symbols
You can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s.)
The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.
You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.
Add a location
This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.
When you add your address to your Instagram business profile. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.
Add contact buttons
Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.
Add a call to action button
Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.
Add a link in bio
You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping), your bio link is valuable real estate.
You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram.
You can also use Instagram tools to set up a mobile landing page with multiple links, so you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.
Use your bio to direct traffic to another platform or website
If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay—you can use your bio as a way to direct other users to that platform.
Use line breaks
People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.
Make that information easy to identify using line breaks.
It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.
On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.
Share your pronouns
If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021, it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or non binary. Displaying your pronouns means your followers will know how to properly address you, and normalising the practice helps make everyone feels more comfortable on the platform.
Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.
That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.
However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.
This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business.
Use your bio to link to other accounts
If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you, but be careful using them, as they may encourage audiences to navigate away from your page.
Add a category
If you have a business profile on Instagram, you can choose a category for your business. This appears under your name and can help people see what you do at a glance.
Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.
As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it—if you have an old date in your bio, it makes your account look like it’s not being monitored closely.